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DI CE Rises to 6th Place in the CE League

Media Type:Press Release

Tags: Bobcat, Doosan, Announcements

Doosan Infracore Construction Equipment rises to Sixth Place in the CE League

Doosan Infracore Construction Equipment (DI CE), the global alliance of construction brands that includes Doosan, Bobcat and Doosan Moxy, has risen to 6th place in a newly published global league of the world’s leading construction equipment manufacturers.

Compiled by UK-based KHL Limited and published in the magazine, International Construction, the new up-to-date tabulation gives 2010 turnover figures for the world’s top 50 construction equipment manufacturers and shows growth in sales at DI CE has taken the company into 6th place in 2010.

Much of the growth at DI CE has been overseen by new Chief Executive Officer, Anthony C Helsham, who was appointed in April 2010. Mr Helsham commented: “2010 was an excellent year for DI CE with a turnover of US$ 5.232 billion, compared to a 2009 figure of US$ 3.288 billion. Doosan was also the only company in the top six manufacturers to produce 2010 sales figures that were larger than those recorded for 2008. The company is well on the way to achieving our goal of being a top player in the global construction equipment industry.”

The DI CE global alliance brings together the strengths of Doosan’s Heavy and Compact construction equipment operations, maximising synergies, efficiencies and cost savings in a unified business by leveraging previously separate functions such as engineering, sourcing, sales, marketing and back office activities. DI CE is organised in four regional operations around the globe:
• North America and Oceania
• Asia Pacific and Emerging Markets
• China
• Europe, Middle East and Africa (EMEA)

In 2010, DI CE recorded a 59% increase in sales, the increase being due not only to a greater contribution from profitable markets such as China and Korea, but also from improvements throughout the business around the globe.

Unit sales of Doosan heavy equipment including excavators, wheel loaders and articulated dump trucks in China leapt 72% in 2010 when compared to 2009.

An even more dramatic increase was seen in the joint Asia Pacific and Emerging Markets sector, where the number of heavy equipment products sold in 2010 was more than 86% higher than the figure for 2009.

Sales of heavy equipment also increased in the EMEA region, where business expanded by more than 55% compared to 2009 and in the heavy excavator market, in particular, the company’s share of the market grew by 16%.

Unit sales of compact equipment comprising both Doosan and Bobcat branded products also grew across the globe with the biggest increases being seen in EMEA, where sales were boosted year on year by 45% and in the Asia Pacific and Emerging Markets sector where there was a 42% increase in unit sales. Similar growth was seen in the North America/Oceania region where unit sales grew by 41% and China, where a 33% increase was achieved.

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